This is a great book, and it doesn't cost much either.First, it's easy to read... and not ponderous. Second, it's from a consultant, and not a university/marketing professor (the kiss of death).But most importantly the author starts with the custom...
Description
Paperback: 288 pages
Publisher: Adams Media Corp (July 1, 2000)
Language: English
ISBN-10: 1580622631
ISBN-13: 978-1580622639
Product Dimensions: 7.5 x 1 x 9.2 inches
Amazon Rank: 4852039
Format: PDF ePub djvu book
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