Paperback: 199 pages
Publisher: The Chinese Overseas Publishing House (September 1, 2012)
Format: PDF ePub TXT ebook
This book makes a careful and detailed analysis of marketing planning techniques, involving market research, product management, pricing, positioning, advertising, and sales promotion, as well as after-sale service management. With nearly 200 types of writing and 400 wonderful marketing cases, this book is tailored for enterprises and marketers, providing them the most practical and complete guidance for marketing planning....
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