Marketing Management

Description

Paperback: 786 pages
Publisher: I K International Publishing House; First Edition edition (May 1, 2012)
Language: English
ISBN-10: 9789381141861
ISBN-13: 978-9381141861
ASIN: 938114186X
Product Dimensions: 8.7 x 6.7 x 0.6 inches
Format: PDF Text djvu book

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Book Description
Additional Information

This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of market segmentation, and global marketing. This book focuses on the practical applications of marketing techniques and the management of a firm s marketing resources and activities. It presents a framework for analyzing buyer behav...

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