Paperback: 786 pages
Publisher: I K International Publishing House; First Edition edition (May 1, 2012)
Product Dimensions: 8.7 x 6.7 x 0.6 inches
Format: PDF Text djvu book
This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of market segmentation, and global marketing. This book focuses on the practical applications of marketing techniques and the management of a firm s marketing resources and activities. It presents a framework for analyzing buyer behav...